Our Team

At Stradigi, we embrace working in the open talent economy — a collaborative, transparent, technology-enabled, rapid-cycle way of partnering with subject-matter specialists and organizations to deliver greater impact for our clients.

Andrew Srinarayan, MBA

Founder & CEO | digital & diversity marketing specialist

We live in a rapidly changing world which presents as many challenges as it does opportunities. The proliferation of new technologies and immigration have transformed customer behavior and disrupted marketplaces. As a result, marketing practices must also evolve.

My mission at Stradigi is to harness new marketing technologies, strategies, deeper consumer insights, and processes to make marketing practices more productive and agile.  

Given my own bi-racial background and having lived and worked in 3 continents, I’m also obsessed with multicultural consumer behaviour. This deepened with my MBA in International Marketing & Strategy and my work in multicultural marketing in Canada for over 10 years.

I led innovation in the multicultural marketing space with the creation of the award-winning WelcomePack Canada newcomer program which helped brands grow marketshare with new Canadians. On this platform, I partnered with leading brands including Unilever, Kellogg, Reckitt Benckiser, Smucker’s, McCormick, General Mills, General Motors, Ford, H&R Block, RBC, CIBC, Rogers, Bell, McMaster University, MoneyGram, among others, to achieve great results together. 

As a diversity and digital marketing specialist, I bring insights into multicultural consumer behaviour, experience in marketing and strategy, coupled with my proficiency in a wide array of digital marketing platforms.

With advanced new learnings and certifications in digital marketing, analytics, automation, and artificial intelligence, I’m committed to innovative, game-changing approaches to marketing in the modern era.

Andrew Srinarayan, MBA

Founder & CEO | digital & diversity marketing specialist

We live in a rapidly changing world which presents as many challenges as it does opportunities. The proliferation of new technologies and immigration have transformed customer behavior and disrupted marketplaces. As a result, marketing practices must also evolve.

My mission at Stradigi is to harness new marketing technologies, strategies, deeper consumer insights, and processes to make marketing practices more productive and agile.  

Given my own bi-racial background and having lived and worked in 3 continents, I’m also obsessed with multicultural consumer behaviour. This deepened with my MBA in International Marketing & Strategy and my work in multicultural marketing in Canada for over 10 years.

I led innovation in the multicultural marketing space with the creation of the award-winning WelcomePack Canada newcomer program which helped brands grow marketshare with new Canadians. On this platform, I partnered with leading brands including Unilever, Kellogg, Reckitt Benckiser, Smucker’s, McCormick, General Mills, General Motors, Ford, H&R Block, RBC, CIBC, Rogers, Bell, McMaster University, MoneyGram, among others, to achieve great results together. 

As a diversity and digital marketing specialist, I bring insights into multicultural consumer behaviour, experience in marketing and strategy, coupled with my proficiency in a wide array of digital marketing platforms.

With advanced new learnings and certifications in digital marketing, analytics, automation, and artificial intelligence, I’m committed to innovative, game-changing approaches to marketing in the modern era.

Collaborations & Partnerships

At Stradigi, we embrace working in the open talent economy — a collaborative, transparent, technology-enabled, rapid-cycle way of partnering with subject-matter specialists and organizations to deliver greater impact for our clients.

Brand Strategists

We collaborate with Brand Igniter to help brands find new growth and with Balmoral Marketing to double down on helping brands win with multicultural consumers.

Peter Rodriguez

Brand Strategist

Peter is the Founder & CMO of Brand Igniter – a marketing firm specialized in helping brands Find New Growth™ and outsmart competitors.

Peter is a Chartered Marketer by the Canadian Marketing Association, a CASSIES & Cannes award-winning Marketing Leader, a Consumer Expert and entrepreneur.

We collaborate with Peter on brand strategy and market growth.

Jeffrey Almeida

Communications Strategist

Jeffrey is the Vice President & General Manager of Balmoral Marketing – a full-service multicultural advertising agency and industry pioneer with over 30 years of experience.

Jeffrey has 20+ years of advertising expertise in strategic planning, research, media, and the overall communication business.

We collaborate with Jeffrey on multicultural communications strategy.

Brand Story Tellers

We collaborate with Culture Opus on content strategy and the creation of unique brand stories through a cultural lens. The stories and craft of Culture Opus make brands pause and listen to and act on the voices they hear, beyond the obvious tactical approach that the marketing teams would otherwise use.

Shreya Parashar

Content Architect

With her rich experience in media, entertainment and FMCG, Shreya has been at the epicentre of the content business for over a decade. After managing fiction and non-fiction shows with leading media brand ‘Star,’ she worked with Unilever for the cosmetics giant, Lakmé, beautifying the world around her.

In 2015 she co-founded Culture Opus, a content boutique where “story-telling” is the blood and brains behind every brand campaign, strategy and outcome.

With her prolific background in media and communication, Shreya feels that it’s about time that brands take a back seat and listen to their consumers, shape their brand offerings and communication in accordance with the experiences that their consumers share.

Now she lives her dream of creating brand stories by the day and reading books by the night. At Culture Opus, she is the content architect who builds the castle of stories brick by brick.

Sachin Sharma

Story Teller

Sachin started out as a bright engineer with the software giant Accenture. But sooner than later, his right brain ignited, taking complete charge as he forayed into the world of reading and telling stories. A great story invokes a childlike glee in his eyes and in his words , “I live for these moments.” With his MBA specialization in media and communication and over a decade of experience with print media and consumer research, Sachin mastered the art of telling stories, especially of the hinterlands of India.

Today, Sachin runs Culture Opus with the same passion that he started it in 2015 and moonlights as a comedian and improv enthusiast.

He firmly believes that for brands to hold a better grip on the audience, stories need to become assets of brands, rather than just being a stepping-stone or a tick mark on the checklist.

Often starting his meetings with “Once upon a time…” his biggest kick is that he can watch movies in his office, sometimes!

Want To grow market share?

We execute best-in-class strategies, leveraging big data, artificial intelligence, state-of-the-art platforms, and automation to enable companies and brands grow market share and expand impact with multi-cultural consumers.

Stradigi Marketing

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